Film Screening: 2011 British Arrows

British Arrows is the new name for the British Television Advertising Awards that have been a popular offering at the MFAH for many years. From elevated pitches for household products to compelling public service announcements, these ads showcase the innovative approaches U.K. creative teams take to sales, promotion, and marketing. On this year’s winners list: T-Mobile, Volkswagen, Virgin Atlantic, Match.com, Nike, and Heineken. As described by our colleagues at the Walker Art Center, this compilation is “a feast of astounding stunts, tear-jerking moments, micro-epics, bawdy scenarios, and feel-good spectacles! Revel in the wit and sauciness, the double entendres, and sheer visual gorgeousness.”
Special thanks to Lucy Clay and Katie Taylor (British Arrows) and Dean Otto (Walker Art Center).